R3 Motorcars keeps seventeen cars on a climate-controlled floor on Tamiami Trail — Ferrari 812 Superfast, GT2 RS, McLaren 750S, a Corvette ZR1 with 205 miles on it. Every week for six months, each car that needs it has been shot, cut into its own carousel, and delivered ready to post. The account grew by twenty thousand followers in that time, and more than ten cars sold to buyers who found them on socials first.
A dealer with this stock doesn't have a supply problem. It has a proof problem. A $600,000 Ferrari photographed on a phone in the lot reads, to a buyer scrolling at eleven at night, like a $60,000 one. The cars were doing none of the work.
The brief was simple: make the feed look like the floor.
On the floor and on the road with the camera car. Every car that's new, or newly worth pushing, gets stills and rolling shots in the same light.
Eight slides, 2160 × 2700, built from the original camera frames. Never upscaled, never a screenshot. The car sits in the same place on every slide so the swipe feels composed, not stacked.
Options totals, colours, mileage, the price — every string on a slide comes off R3's own listing page. No invented horsepower, no "0–60" the dealer never claimed.
Each week lands in the dealer's Drive as 1, 2, 3, 4 — one folder per car, slides in order. Whoever posts opens the folder and goes. No file hunting, no "which one's the final."
The October week-two batch — GT3 Touring, F8 Spider, Corvette ZR1, McLaren 750S. Two typographic styles: the loud one for the road cars, the quiet one for the showroom set.
The manual shifter got its own slide. That's the whole post.
The best full frame in the shoot, nothing cut off at the edge. The copy leads with the number; the picture is the entire car.
Subject measured and aligned to the same sightline on every slide. When someone swipes, the car doesn't jump around the frame.
Past ten slides most viewers stop before the end — and the last slide is the one with the price and the phone number on it.
An exhaust line runs over the exhaust, not the badge. A wheel slide shows the whole wheel. Obvious, and constantly wrong elsewhere.
Every slide is cut from the original camera frame and exported with nothing but a colour profile in the file. Nothing that reads as generated, because none of it is.
If R3 lists it as "Huracan" without the accent, that's how it goes on the slide. The listing is the source of truth, not my taste.
Growth on the dealer's own account over the six months of the engagement. Buyers, enthusiasts, and the people who send them links.
More than ten cars that sold to buyers who came in through social media. On a floor where the average car is a few hundred thousand dollars, that is the only number that matters.
A numbered folder in the dealer's Drive every week, each car with its own eight slides. The cadence is the product; the carousels are how it shows up.
Want the full breakdown? Ask, and I'll walk you through the account and the sales with the dealer's blessing. Both numbers are the dealer's, not a dashboard's.
One car, the full treatment — rolling shots, statics, interior, the cinematic edit and three reel cuts — so you see the work before committing to anything. Like it, and the $650 comes off your first month.